Rarefied is an Australian clothing label founded in 2015 by two childhood friends. Collections are inspired by the motto we live by: “Distance yourself from the lives and concerns of ordinary people.” Rarefied’s vision is to inspire young individuals to chase their dreams and make a difference in the world. Creating garments has always been our dream. By doing what we love, we hope to meet and inspire others to achieve extraordinary things.
All Rarefied collections are designed in Melbourne with a focus on monochrome and neutral palettes and unisex cuts. Each collection includes various styles and fabric weights for everyday wear, to make a statement in every season. Collections are made in exclusive limited editions featuring handpicked luxury fabrics. Each piece is produced to provide comfort and high quality. Therefore, each fabric is tested for endurance prior to the crafting process and garments include exceptional small details.