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Instagram makes taking photos look so easy, but you fail to realise what really goes on behind the scenes. The truth is they consist of relentless touch ups, consistent adjustments of angles, poses and good coffee. The most important part of this photoshoot was working with a photographer and model that understood how we wanted to portray Rarefied and the RARE collection, Mikey White and Zane Dorothy did exactly that! Here are some behind the scenes shots of our RARE collection:



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